Our Story
Empowering Mountain Communities Through Technology
The Journey of Resilience
In the picturesque villages of Uttarakhand, we witnessed a concerning trend: young people migrating to plains in search of livelihood, leaving behind aging parents and empty homes. This migration has hollowed out once-vibrant communities, with over 1,700 villages now classified as ghost villages.
We asked ourselves a simple question: Why can not we create jobs in the villages themselves? This question became our mission, and with the help of local Mahila Mandals (Women's Collectives), we began cultivating, processing, and packaging organic products that represent the essence of Uttarakhand Pauri Garhwal.
15%
Decrease in youth migration from our partner villages
3
Villages now with sustainable income sources
Our Community Focus
Village Mahila Mandals
We partner with women's collectives in remote villages, providing training, resources, and market access. These women are the backbone of our initiative, bringing traditional knowledge and dedication to quality.
Organic Production
All our products are grown and processed without chemicals, preserving the natural purity of Uttarakhand's soil. We follow traditional farming methods that have sustained these communities for generations.
Technology Integration
We are bridging the digital divide by introducing technology that connects remote villages to global markets. Our platform gives Pahadi (mountain) producers the tools to compete in the modern marketplace.
About Us – Simdi
गाँवों की आवाज़ को दुनिया तक पहुँचाने का एक प्रयास
🌱 Our Story
Simdi was born out of longing — for home, for roots, for rhythm.
We were software developers caught in code, until the silence of our hills whispered louder.
Farm porches, evening fires — small-hearted conversations that became our mission.
🌸 What We Do
We showcase local, village-made products — from honey and gahat dal, to handmade crafts and recipes — with dignity, fairness, and a story behind each item.
🌸 हम क्या करते हैं
हम पहाड़ी में बने शहद, गहत, बुंरश और हस्तकलाओं को सम्मान, न्याय और कहानी के साथ दिखाते हैं।
🗒 Vision from the Founder
As a software developer, my days were spent debugging code, shipping features, and chasing deadlines. It was a life of logic and efficiency, rewarding in its own way — but something inside me felt… off. While I was helping startups scale and businesses grow, a part of me kept wondering: What am I doing for the world I come from?
You see, I’m from Pauri Garhwal, Uttarakhand — a region as rich in culture as it is in natural beauty. But whenever I visited home, I saw a different kind of bug — empty homes, silent schools, aging parents waiting for phone calls. Villages once filled with laughter were now eerily quiet. The migration of youth to cities in search of jobs had turned over 1,700 villages into ghost villages.
That reality hit me hard. One evening, after a long workday, I sat down and asked myself: “Why can’t we create opportunities where they’re needed most — in the villages?”
That question wouldn’t let me go. So I decided to take a step.
Building Simdi.in: A Developer’s Project of a Different Kind
With support from local Mahila Mandals (women’s self-help groups) and friends who believed in the cause, we started small — sourcing Pahadi honey, gahat dal, buransh, and other organic products directly from the hills.
We didn’t want to just sell things. We wanted to revive forgotten economies, bring pride back to rural craftsmanship, and create dignified livelihoods for people who had been left behind.
That’s how Simdi.in was born — not just a business, but a bridge between tradition and technology, between the hills and the world. Today, every product you see on Simdi carries a story. A story of the mountains. Of the people who chose to stay. And of a few who returned — not just to their homes, but to their purpose.
❤️ Be a Part of Simdi
Embrace village artistry, support local economy, and preserve the soul of the hills.