buransh

Extracted from the vibrant crimson petals of the Rhododendron arboreum, Buransh Juice is a refreshing, tangy-sweet drink rooted deep in the Himalayan culture. Celebrated for its vivid color and natural cooling effect, it’s not just a beverage—it’s Uttarakhand in a bottle.

History & Cultural Significance

Buransh, or Rhododendron's tree , is the state tree of Uttarakhand. Its bright red blooms paint the hillsides every spring and have been traditionally used by pahadi communities to make refreshing drinks during summer. Locals believe it cools the body and heart, and some even offer it to deities as a symbol of purity and protection.